The following plug won’t make any sense to people who don’t frequent the Surry Hills suburb of Sydney, but I’ll go ahead anyway. I’ve become friends with the proprietors of my favourite cafe, Kash Kafe, and it has given me the opportunity to devise a solution for someone with different needs to my own, which has been refreshing.
Let me make a number of assumptions: you play music only (no other audio type and no video). You use an iPod connected to an audio system that has a remote which gives you control over play/pause, fast forward/skip and rewind/skip back. The iPod is of reasonable capacity, i.e. 20Gb or more.
Let’s start with the desired music style. What do you want to play at your cafe? Chillout? Doof-doof? Rawk? Decide on a style. If your music library consists of nothing but that style, you won’t have to think about this first step.
Once you’ve decided on a style, you’ll need to filter that style of music out of your library. Easiest way to do this is by genre. For example, if you want chillout music, your first criteria will be Ambient, Electronic, R&B, etc. This is highly subjective (refer to my previous post on genre) but use whatever works for you. The selection will get more accurate over time.
The next factor is frequency. You don’t want to hear the same song every day, so we include a time-based criterion which excludes songs played within a certain timeframe. If you’ve got a lot of music, make it a month. If less, perhaps 1 week. While playing the playlist, if you notice that songs repeat a little too often, increase this timeframe. I’m assuming that a mixture of music, i.e. randomised, is desired.
You’ll want at least a day’s worth of music, so err on the generous side and specify 2 hours more than your open hours. If you don’t sync your iPod daily, then add one day’s worth for every day you don’t sync. For example, if you take your iPod home for syncing every 3 days, and each day you open for 6 hours, then you need 8 hours per day for 3 days = 24 hours.
Your selection of tracks won’t be perfect initially. Occasionally a raucous number will impinge on your quiet or a slow song will interrupt a perfectly thumping good time, depending on your taste. We need a mechanism to exclude these over time.
On top of it all, perhaps you only want songs that are above a certain rating. This presupposes that you have taken the time to assign ratings to a sufficient percentage of the songs to make it worthwhile, not easily done in a busy cafe! However, using a technique I will outline, you can get a general approximation of rating over time.
The Key
The key to my proposed system is the use of the forward skip functionality on the iPod. If you skip forward, this fact is recorded on the iPod and after syncing, in iTunes. The date and time the track is skipped and an incremental count is stamped on the song. From this information, certain assumptions can be made. The first is that the song is not liked or is not suitable for playing in the cafe. A small margin of error needs to be included to account for incorrect button-pressing or mood swings. If the skip count rises above a certain number, we can assume that you don’t want that song to appear in the cafe again.
Secondly, the lack of Skip Count but high incidence of Play Count (the song has played from start to finish) indicates that you like the song or that it is appropriate because you didn’t skip it.
Over time, songs that have been played through a certain number of times but skipped below a number of times are candidates for rating, which can be done on a number of songs in one action.
The busy cafe operator does not have time to rate songs on the fly nor to make decisions beyond “I don’t want to hear that now”. The skip forward button is all they need to increase accuracy over time.
The System
A set of Smart playlists are employed as it can’t be done in one playlist in iTunes.
Begin by creating a new folder called Cafe (File > New Playlist Folder) to keep these playlists together and organised.
The first playlist is entitled Cafe Music Genres. The purpose of this playlist is to gather together all the songs with the genres you want. The other playlists will use this pool of songs from which to create a day-to-day playlist. Select New Smart Playlist… from the File menu and configure thusly:
The second playlist is called Cafe Music. This playlist adds the other criteria we need to produce the playlist that you sync to your iPod on your routine. Here I’ve assumed a moderate library (5000 songs) for a one-week repeat cycle and an 8-hour selection, which is assuming that 8 hours is a day’s worth and the iPod is synced daily. I’ve also filtered out any music videos that you might have, because you won’t be watching video. The Music Videos playlist is preconfigured when you install iTunes.
Additionally, the following playlist will show you all the unrated songs that you “like” (based on number of times fully played and a low number of skips). Select all the songs and select File > Rating > (desired rating) to rate them all at once. They will disappear from the playlist as they have now been rated. You can check this from time to time as songs appear.
Here is your neat little package of playlists. Click each playlist and drag it into the folder:
Once you’ve set up the system, other than a small amount of tweaking at the start, it should be good to use daily without further interference. I hope this system inspires operators of cafes and similar environments (hairdressers, restaurants, etc.) to provide a better mix of music.