For some time, iTunes has preferred square art. I first noticed this when the iTunes Store went live here in Australia. iTunes Store versions of landscape art would be modified to be square. In some cases, they appeared to be using a square cover from perhaps a vinyl single, in other cases, the artwork was chopped.
As a CD collector, I get a number of landscape covers in the form of CD singles, digipaks and slipcased jewel cases. About two years ago I began to produce square versions of landscape covers. If I want to be intellectual about what I do with my scanning, I would call myself a “reproduction artist”, “translating the artist’s vision from CD cover to digital image form”. I do try to reproduce, as accurately as possible, the full image and colour balance of the original. That means I scan the full landscape cover, for purists. However, given Apple’s products’ propensity to favour square art has led me to modify the landscapes into additional square forms. The iPod will either crop a landscape cover or add white bars to top and bottom. The iPhone will add the unsightly bars:
If possible, I merely crop either side down from 1130 x 1000 to 1000 x 1000. In some cases, this would crop text, so the elements need to be reworked. Here I’ve scanned the digipak version of ’74 Jailbreak:
To create this square version, I cropped the left side and shrank the artist name and title slightly to fit:
This is a somewhat complex cover. In most cases, you can just crop. I also refer to images on the internet to get an idea of what to modify in order to achieve a square shape. Luckily, a lot of titles still come out on vinyl, and of course they are square.
So with a little artistic licence, I can create artwork that is optimised for iTunes, iPod, iPhone and Apple TV. I post both versions on my album art site.